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Using Triggered Emails for B2B Ecommerce

Summary

Email marketing is a powerful tool, one which many B2B businesses don’t take advantage of. Triggered emails are a fantastic way to begin. They’re event-driven, according to a client’s behavior, typically. When they are installed, triggered mails require no additional […]

Email marketing is a powerful tool, one which many B2B businesses don’t take advantage of. Triggered emails are a fantastic way to begin. They’re event-driven, according to a client’s behavior, typically. When they are installed, triggered mails require no additional resources or time.

In this post, I will address few kinds of triggered emails that could boost B2B ecommerce sales.

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Welcome Email Series

When someone subscribes to your email newsletter, send her a welcome email. Contain offers that encourage her to place an order. These can be a gift or a discount along with her next purchase, as seen in the example below, from Demco, which offers furniture and equipment to schools and libraries.

Demco provides a complimentary tote bag in its own welcome email.

Welcome emails can incorporate content aside from free product. By way of instance, a welcome email may confirm the subscription and notify the recipient of future and current promotions, like this example from Fisher Scientific, which sells lab supplies.

Fisher Scientific sends a straightforward confirmation after a customer signs up for its email list.

A welcome email series may be multiple messages within a couple of days to invite readers back to the website while they’re still interested.

Abandoned Cart Email

Many ecommerce shoppers include items to their shopping carts and then leave without completing the purchase. An automatic, triggered email can remind those shoppers to finish their order. The email’s subject line and content are crucial. They ought to remind the shopper of what he left in the cart.

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Continue these abandoned-cart messages over a few days if needed. Test the quantity and frequency to ascertain the perfect mix for your organization.

New Pig sells office supplies for spills and leaks. Its abandoned-cart emails are smart, clean, and eye catching. Each email in the show has a distinct subject line and message.

New Pig sends clever, clean, and enjoyable abandoned-cart emails.

Post-purchase Emails

When someone places an order, use the confirmation email to your benefit. Clients are more likely open their order-receipt emails compared to promotional messages. Moreover, customers frequently use their purchase receipt as a starting point for their next purchase.

Your order-receipt email can be personalized to recommend related products, such as”Based on what you have purchased, you may be interested in….” Maintain the promotional and upsell information to less than 20 percent of the general content, so the key focus of this email is transactional.

Following a purchase, look at a string of emails, suggesting different products the customer might be interested in or encouraging him to write a product review.

See also:

https://www.connectpos.com/artificial-intelligence-marketing-retail/

https://www.connectpos.com/what-persuades-people-to-try-a-new-retail-store/

https://www.connectpos.com/3-ideas-to-clear-summer-inventory/

https://www.connectpos.com/create-counting-procedures-for-inventory-audits/

https://www.connectpos.com/a-point-of-sale-that-can-boost-your-bottom-line/

https://www.connectpos.com/what-is-cloud-pos/

Best Buy includes product recommendations –“Customers Who Bought This Also Bought” — in the bottom of email order receipts, as shown in the email excerpt below.

Best Buy has a”Customers Who Bought This Item Also Bought” segment with its email order receipts.

Recurring Orders

Should you sell consumable products, consider sending an email when it is likely a customer should reorder. Name Badge Productions sells title tags and promotional goods. It sends a purchase reminder to clients 10 months after their initial purchase.

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Name Badge Productions sends emails that remind customers to reorder.

Triggered Emails: Getting Started

When setting up triggered mails, think about the offers to include and the timing. Craft the email subject lines and articles to support your brand and overall marketing plan. Design clean emails which can easily be read from a smartphone.

The data on your ecommerce platform will activate the emails. Typically this requires integrating your platform using an email service provider, which is part of an extensive marketing suite.

These marketing suites are useful for B2B businesses which require lead scoring — understanding which visitors are very likely to buy based on their behaviour. For businesses that sell high dollar products, this helps salespeople understand when to reach out to prospects.