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Three Free Online Marketing Tools for Independent Retailers

Summary

It can be difficult to find the right software tools in a crowded technology world. SnapRetail’s top marketers gathered together to compile a list of their favorite online marketing tools for independent retailers. They are also free! They will also help you take […]

It can be difficult to find the right software tools in a crowded technology world. SnapRetail’s top marketers gathered together to compile a list of their favorite online marketing tools for independent retailers. They are also free! They will also help you take your online marketing to a whole new level.

PicMonkeyWhat good is an email or social media post without appealing graphics? Images are more engaging and get more engagement. However, you can’t use any photo to expect return on your investment. You don’t need a graphic designer to create shareable images. There are many free programs that can be used. PicMonkey is one of the most popular.www.picmonkey.com. PicMonkey allows you to create collages, buttons and logos online. You can also easily edit photos online with PicMonkey.

PicMonkey will allow you to upload photos to your computer, Facebook or OneDrive. You can also edit them via Dropbox, Dropbox, Dropbox, Flickr, and Dropbox. Many common editing tools are available once you’re inside the editor. To make your photo pop, you will need to adjust the exposure and sharpen it. You can also add text overlays, Instagram-like filters to your photos, and whiten your teeth.

PicMonkey has a variety of tutorials and guides that will help you create beautiful graphics if you are stuck.

Contributed By Angelica Ross, Marketing Consultant

Mail-Tester
__S.20__ Maintaining a customer database is important to ensure delivery. However, there are other variables that can affect whether your emails arrive in customers‘ inboxes or get lost in cyberspace.

You can test the quality of your email using Mail Tester to see how it performs.mail-tester.com. Mail-tester.com, which is free and easy to use, scores your email on the basis of how well it is formatted, authenticated, and whether or not the server from which you are sending is blacklisted. A perfect score is 10, but any score above 7 is considered good. You will notice a drop in deliverability if your email score is lower than 7.

Mail-tester.com’s email display is another useful feature. It is crucial that your email display works well on mobile devices as 60% of all emails are opened via smartphones and tablets. Mail-tester.com allows you to see how your email displays on smartphones, tablets, and desktops.

Contributed By Jessica Biblis, Marketing Manager

Google Analytics
__S.33__ Analyzing the traffic to your website will provide you with actionable insights on all aspects of these tactics, from your web address in a local magazine to your website title tags or meta descriptions. How can you see the traffic to your site?

This is where Google Analytics (free service) comes in.www.google.com/analyticsThis is where Google Analytics comes in. Google Analytics lets you track the traffic to your website. This allows you to improve your content, increase online sales, and/or get more customers to your store. Register for a free account today Google.com/analytics Navigate to “Tracking Info”, in the Admin. This is where you’ll find the tracking code that you can copy and paste onto your website. Once you have your code in place, you can start to see data under the Reporting section in your Google Analytics account.

These are the essential reports you need to get started with Google Analytics:

* Acquisition > All Traffic >> Channels – Find out how customers reach your site (organic, direct, email and social media).

* Acquisition > Search Engine Optimization – Queries – Find out what keywords and phrases customers use to search for your company online. Tip: Include the most searched keywords in your pages to improve SEO.

* Behavior > Site Content> All Pages – See the unique traffic to each page of your website. Compare traffic from the previous year or period to see which pages are receiving the most traffic. Track improvements and identify areas that need improvement.

Contributed By Christian Kratsas Marketing Manager

There are many tools that can be used to improve your online marketing, aside from the three we have listed. It doesn’t matter if you pay for it or not, online marketing software can be a great business decision. You will be amazed at how quickly you can improve your marketing if you give yourself enough time to try each solution.

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