In the six months to June 2020, retailers had to meet their customers online. As shoppers went online, retail spending jumped more than 36% to 36% (up from 13.8 percent in 2019. These are the forecasters’ predictions As the market recovers from […]
In the six months to June 2020, retailers had to meet their customers online. As shoppers went online, retail spending jumped more than 36% to 36% (up from 13.8 percent in 2019. These are the forecasters’ predictions
As the market recovers from the pandemic, the trend will not slow down but it will not disappear. While the trend may slow down, customers will still want home delivery and some independent retailers are struggling to make it work in the “last mile.”
It is crucial to ensure customer satisfaction and good reputation. However, small businesses often do not have their own drivers and must rely upon third-party delivery companies. Problems are more common at this stage than anywhere else.A third of Americans are unawareReport missing packages or damage. An estimated 1.7 million packages are lost or stolen each day.$25 MillionIn goods and services. A customer who is not satisfied with a delivery may leave negative reviews about the retailer. This can have a serious impact on the long-term viability of the business, especially for independent retailers.
Consumers love the convenience of having products delivered to their homes, but they don’t like paying extra.Delivery feesIt is not convenient to have to wait at home to sign the package or worry about the products getting stolen or damaged while you wait on the porch. The advantage for retailers who manage their sales from “shelf-to-door” using custom technology options is to retain customers and increase revenue.
Technology that combines software and hardware can maximize the home delivery experience. The market offers new solutions that can help retailers reduce costs, improve customer service and increase their chances of attracting repeat customers. Although outdoor cameras and video doorbells like Ring are very popular, they can only be used to alert consumers if there has been a theft. These technologies rarely lead to the recovery of stolen goods.
Protect your packages
A variety of lock boxes are available on the market to protect unattended packages and reduce the chance of theft. PorchPod, which offers increased safety thanks to its sturdy lockable containers and DynoSafe that protect against extreme environmental conditions, is a good example. You can place your delivery in a secure location that is only accessible to you and the consumer via your mobile app. This guarantees that your purchases will be safe and secure.
Both the retailer and the customer will benefit from solutions that combine hardware and software to ensure safe and secure delivery. Independent businesses should ensure that the new solutions work for their drivers and packaging.WalmartPlaybook and give consumers a device to protect their home deliveries. A box that is compatible with a particular retailer will make it easier for a customer to place orders again. These smart technologies can help brands compete with big box omnichannel retailers by ensuring their reputation and customer loyalty as well as financial gains.
Is it still beneficial to sell on Amazon?
Amazon is the most prominent e-commerce company. Many consumers are choosing to shop online, especially with the two-day free shipping that Amazon Prime accounts offer. It is becoming increasingly popular, but you have to wonder if Amazon’s rising costs make it worthwhile to keep selling on the platform.
A 2020 report byFeedvisorThe AI-powered optimization platform and intelligence platform for large sellers and brands on Amazon, reveals that almost three quarters (73%) are selling on Amazon. This is a 26 percent increase over 2019. There are thousands of brands on Amazon’s online marketplace. This is a lot of competition, especially for small retailers that may not have the budget to advertise.
Marketplaces that are larger than others. Larger Marketplaces vs.
“On the one hand, larger and more well-known marketplaces give exposure to many shoppers, but they also have a large customer base,” Liat Karpel Gurwicz (Head of eCommerce Marketing at).WixAccording to. “The biggest challenge in larger marketplaces is that retailers must do research on their product categories as well as on competitors to determine if it’s feasible to compete on the market.”
It can be difficult for smaller brands to get their products noticed in a crowded marketplace. Because they are smaller than larger marketplaces, niche and local markets can be a great way to help indie retailers who want to make their products known. Advertising is cheaper and easier to buy because there is less competition. This can help you quickly get your brand on the first page.
Do your Homework
Most sellers will go to eBay to sell products. However, eBay can also be a competitive marketplace. There are also niche and local selling platforms. Bonanza.com And Poshmark These are just a few of the many online marketplaces available that can help retailers build brand awareness.
Liat advises small businesses to do their research and find the right selling platform. It is important to know the lifestyles and target audience of your customers so that you can match them with the right market. Social networks can be used as marketplaces. While you may not reach shoppers actively looking for products, your targeted audience can be reached and those who follow your brand are likely to be interested. This allows you to target customers and reach new shoppers.
Growing Your Business
Liat recommends that retailers start their own ecommerce websites and use an online selling platform. Websites can be long-term investments. Customers will continue to return to your website for repeat orders or new product searches. Indie retailers may consider investing in SEO as a way to increase brand exposure and organic traffic to their stores. Do your research and find out who your competitors are before you invest in your business.
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