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Navigating the unprecedented world of COVID-19

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Navigating the unprecedented world of COVID-19 is very challenging for many companies. Based on where you are located, constraints may have stopped your operations completely; or you might still be in a position to operate, albeit under significant restrictions. Whichever […]

Navigating the unprecedented world of COVID-19 is very challenging for many companies. Based on where you are located, constraints may have stopped your operations completely; or you might still be in a position to operate, albeit under significant restrictions.

Whichever one it is, it is essential to ensure that your customers – both existing and potential – are aware of your trading status. And in the light of the continuing changes with social distancing rules, and the tightening and easing of government restrictions, this will continue to be significant.

Let us take a look at a few things to consider so that your customers can stay current with your business.

Update Google My Business Page

If people have a query, google generally has the answers. And through those times there are many questions which will need to be answered. So, in regards to customers wondering if their favorite store is closed or open, it is likely they’ll turn to Google.

Bearing this in mind, the first change you will need to make is upgrading your Google My Business page with your opening hours. Ensure any changes to your company are posted on this page, like opening hours and address.

You can even use Google My Business to notify customers of what capacity you’re open like dine-in, takeaway or delivery.

Facebook: Pinned posts & About your Organization

Pin a comment at the top of your Facebook that contains your current operating status. It’s important to be certain that your clients know what’s happening with your organization, whatever the avenue they hunt.

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Needless to say, this does not mean that you need to be rConnectPOSting the same content each week to be certain it stays in a simple to view place. Rather, with Facebook, produce a guiding post and pin this to the top of your page. The post will then remain at the forefront of your webpage, and your viewers will have the ability to easily locate the information that they require.

Additionally it is a good idea to upgrade your opening hours on the”About Us” section of Facebook. When people search your small business, they’ll have the ability to automatically see whether you are currently open. If you are not currently open, it is going to notify them of the next time you’re.

Instagram: Bio and Stories

Likewise on Instagram, upgrading your bio with your own hours and operational status will be just as effective to reach the Instagram audience.

Another terrific way to continually reach your clients with your details is through Instagram stories. Statistics reveal that Instagram stories have over 300 million daily active users, and linking with your followers by always posting on tales affects how your posts perform from the algorithm.

Twitter

For those who have a Twitter account, be sure that you upgrade your business’ bio along with your new information. Then create a guiding post together with the comparative details of your working status. Once posted, pin it to your profile so that it is going to continue to be the top post in your profile. Whenever there is an upgrade, simply make a new post and pin that one.

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Email Marketing

For those who have a database of your clients that you generally use for devotion, then sending out a mass email with your company updates is a excellent way to reach out and keep your clients informed. This is the best chance to let them know you are still working, while offering updates in your opening hours changes and any offers or promotions you are running.

Alongside effectively upgrading your businesses details on your social networking profiles and posting frequently on your accounts, you’ll have the ability to keep your customers informed during this unprecedented time.

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