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How Do You Define Ecommerce Success?

Summary

Owning and running an ecommerce company ought to be rewarding and satisfying. It should offer a feeling of well-being, creativity, drive, and achievement. Unfortunately, for some business owners, it does not. Sometimes entrepreneurs feel insufficient. They feel stressed, overworked, and […]

Owning and running an ecommerce company ought to be rewarding and satisfying. It should offer a feeling of well-being, creativity, drive, and achievement. Unfortunately, for some business owners, it does not.

Sometimes entrepreneurs feel insufficient. They feel stressed, overworked, and defeated. Worse still, a leader’s attitudes and feelings may influence the whole enterprise. Negativity and uncertainty could spread through the group and make problems worse.

Although some emotions stem from business realities like profitability or inventory issues, sometimes how you see your company — good or bad — depends on the rules you use to define success. You might even be setting yourself up for failure.

Being an ecommerce entrepreneur ought to feel great. You will need to enjoy what you do and be happy on your role. Photo: Christina of Wocintechchat.com

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Your Rules

“At the bottom of every emotional upset you have ever had with another human being is a principles angry,” wrote Tony Robbins in his 1991 book,”Awaken the Giant Within.”

Robbins, one of the world’s best-known life coaches, asserts that each of us has a set of principles that we use to regulate our relationships and experiences. Thus, once an ecommerce entrepreneur feels like he or she is not getting enough done or experiences a feeling of inadequacy, it’s because a personal rule was violated.

Disempowering Rules

Although some rules can be helpful and empowering, others basically demand failure.

By way of instance, if a business owner values customer support above all else, she might build her business around providing the best service. Her brain will develop a rule to specify what it means to succeed at customer services. This principle may be something like this:

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For me to feel powerful, every client should have a fantastic online shopping experience. If for any reason, a shopper does not have a terrific experience, he must have his problem resolved the instant he calls in or talks in. Moreover, after the problem was solved, he’ll leave a positive review describing how exemplary client service won him back.

Effectively, this rule would make it impossible to feel powerful. It would be what Robbins calls “disempowering.” It would lead to negative feelings.

Fortunately, it’s possible to recognize a disempowering rule. Ask yourself,”What does it take for me to feel powerful?” Write or type your response, and do a little soul searching. Be honest about what must happen to feel successful in your ecommerce company (and in your life).

With the written answer before you, consider at least one of three disempowering traits as Robbins defined them.

  • “it is a disempowering rule if it is impossible to fulfill [emphasis original]. If your standards are so intricate or diverse or extreme that you can not ever win the game of life, obviously you’ve got a disempowering rule”
  • “A rule is disempowering if something which you can’t control decides if your rule has been fulfilled or not [emphasis original]. By way of instance, if other individuals have to respond to you in a certain manner or if the environment has to be a certain way, you obviously have a disempowering rule”
  • “A guideline is disempowering if it provides you only a couple of ways to feel great and a lot of strategies to feel bad [emphasis original].
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The example customer-service-success rule, above, has all three of those disempowering traits. It’s complex and impossible to attain. It depends, in part, on the client’s behaviour, and it’s far more likely to produce the entrepreneur feel like she’s failing.

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Realigning Rules

The fantastic thing is that you can alter or realign your principles, and in so doing, set yourself up for success.

The aim here isn’t to set a bar so low that only waking up in the morning is a triumph, but instead to set a target that enables you. It needs to be achievable. It should make sense positive and effective a chance, and it should pull you into the direction of your company objectives.

Consider your present rules for business success. If they’re disempowering, alter them. Rewrite the rules to be things (I) you control, (ii) occur frequently, and (iii) you are most likely to achieve.

With this in mind, an example of an empowering principle for customer-service success may read like this:

I feel powerful anytime I enable my employees to serve clients. I feel powerful anytime I provide a training opportunity for my workers to prepare them better to care for our customers. I feel powerful when I make business decisions with our clients in mind. I feel powerful anytime I participate clients.

With a rule such as this, being a customer-service-focused ecommerce would be satisfying. As it should.

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