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From Magento into WooCommerce, part 2

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From Magento into WooCommerce, part 2 In”part 1″ of the series, I dealt with my desire to simplify our company’s ecommerce platform, to move away from Magento. I had decided to check WooCommerce, the WordPress plugin that’s suppose to be […]

From Magento into WooCommerce, part 2

In”part 1″ of the series, I dealt with my desire to simplify our company’s ecommerce platform, to move away from Magento. I had decided to check WooCommerce, the WordPress plugin that’s suppose to be easy to use and powerful. In this post, I will address my initial findings with WooCommerce.

The first milestone I wanted to achieve is a frame of a nice ecommerce shop. By this I mean the introduction of a professional-looking store with a couple of actual products. It needs to have a certain excellent look and feel — with website navigation and search, and footer links to pages that are essential, such as”About Us,””Contact Us,” and”Terms of Use.”

If I could attain this milestone by myself, it would demonstrate to me how easy (or not) it would be to put in a WooCommerce store. By getting my hands dirty in this manner, I could be more confident in my ability to keep and improve the shop.

This first step wasn’t test in whether to use WooCommerce. In the end, when you match out a brick-and-mortar shop, you would presumably employ professionals to assist. Likewise, to completely set up an ecommerce shop, I could think about using a professional. However, I prefer to perform the first exploration and setup myself. So that is what I did.

For starters, I’m impatient. I storm forward and never bother reading guides. I do, however, maintain a log of all my steps and adjustments, so when it goes horribly wrong I understand what I did and can, perhaps, fix it. With Magento, when something goes horribly wrong I inevitably abandon a construct, and begin again. Such a random approach has forced me to learn how to troubleshoot and how to locate Magento tools and forums that help fix the issues that I dropped into. I do not advised this approach, however — notably with Magento.

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Up to now WooCommerce has been more pliable than Magento. WooCommerce has, in actuality, been very straightforward.

I bought cheap shared hosting at $5 per month. It’s cloud based using a cPanel dashboard. Therefore, installing WordPress was a simple press of a button, and including WooCommerce just as straightforward. Then I moved to ThemeForest.net and picked a template close what I wanted my store to look like. In choosing the template, I dismissed the colours and just concentrated on what components it displayed and where. In the end, changing colors is straightforward.

Having heard from Magento to avoid including too many extensions, I decided to see if I could prevent them (or many of them) with WooCommerce. I was surprisingly pleased at how cheap the theme was, particularly when it came bundled with a couple of extensions anyway.

After a couple of hiccups — since I was new to WordPress and didn’t read any documentation — I was able to establish a decent framework. Then I chose to import a few products. Anybody who has imported products into Magento knows what a tricky process this is. Not so with WooCommerce.

The complimentary”WP All Import” plugin, with its free WooCommerce add-on, is a pleasure to use. It requires any CSV file, and direct you through importing it. It imported the pictures, with no trouble whatsoever. It took me less than an hour to populate a spreadsheet, and load it. This could have taken a day or so (and even frustration and failures) with Magento.

So I’m happy to say that making a simple shop using WooCommerce is simple, much easier than Magento. Having said that, the true test is to come. How easy is it to keep the shop? How easy is it to create new products? Will my clients like it or will the bounce rate increase? Can it convert well? What is the search engine optimization such as? Can it integrate with the rest of my systems? After all, there’s absolutely no use creating a store that doesn’t earn money.

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So the big test is to come. I will address it in my next post.

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