Ecommerce Product Releases: July 15, 2020


Here’s a list of product releases and upgrades for mid-July from businesses that provide solutions to online merchants. You will find updates on social trade, live streaming, payments, experience optimization, and augmented reality storefronts. Got an ecommerce product launch? Email […]

Here’s a list of product releases and upgrades for mid-July from businesses that provide solutions to online merchants. You will find updates on social trade, live streaming, payments, experience optimization, and augmented reality storefronts.

Got an ecommerce product launch? Email [email protected]

Ecommerce Product Releases

WhatsApp introduces new approaches to reach a small business. WhatsApp has introduced new features to begin a chat with a small business. Consumers are now able to scan the QR code a business screens on its own storefront, product packaging, or reception to open a conversation with an optional pre-populated message made by the company. With WhatsApp’s messaging programs, companies can quickly send back information, like their catalogue, to get the dialogue going. Additionally, to make it easier for people to find products, WhatsApp is creating catalogs and individual items available to be shared as hyperlinks on sites, Facebook, Instagram, and elsewhere.

WhatsApp Blog

Instagram tests replacing the Task tab using a Shop tab. Instagram is replacing the Task tab using a Shop tab as part of a test with customers. Instagram will replace the center icon on the navigation menu using a shopping bag icon, which leads users to the Instagram Shop section introduced in May. Users that aren’t part of this test can access the brand new shopping section via Instagram’s Explore region. In the newest edition of the Instagram Shop, users will only find products from brands that they follow. Products can be filtered by category. Some products can be bought directly on Instagram, while some will have to be bought on the merchant’s website.

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UPS and Yotpo join forces to give ecommerce advertising solutions. UPS has chosen Yotpo, an ecommerce advertising platform, as a partner of choice because of its Client Technology Program. With Yotpo, qualifying UPS clients can pick from a suite of solutions to build loyalty and trust across digital channels. The UPS CTP program provides Yotpo and other ecommerce offerings at a discount, allowing small and midsize companies to better compete with bigger, well-funded businesses.

Popshop Live gets $3 million to deliver live streaming to purchasing . Live-streaming Buying app Popshop Live has raised $3 million in a seed round headed by Floodgate and Abstract Ventures. The objective of the funding is to create a platform which unites social websites, ecommerce, and entertainment to help retailers build online communities and increase earnings. The investment will be used for hiring, building new features, creating live content, and onboarding new vendors.

Popshop Live

BigCommerce expands support for Adyen. BigCommerce has rolled out a brand new integration with global payments platform Adyen, providing BigCommerce merchants access to a all-in-one payments service. Through this integration, merchants will have the ability to give local payment options and other payment methods at checkout in over 145 currencies. With Adyen, BigCommerce merchants in Europe and Asia-Pacific can incorporate local payment methods to the checkout.

Acquia and Kibo partner to supply frictionless commerce. Acquia, a digital experience firm, and Kibo, a participant in cloud commerce, have announced a strategic partnership to provide frictionless trade to retailers. Together, both companies will help brands to make headless ecommerce experiences with a unified customer view. The improved integration will provide a holistic solution for manufacturers looking to enhance their ecommerce, client information, and marketing strategy with open technology, such as Kibo’s lightweight native content management system and Acquia’s personalization offering, Lift.

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PayCafe announces new partnership with JVZoo. PayCafe, a payment processing services firm, has announced a new partnership with JVZoo, an affiliate advertising platform. JVZoo sellers will then be able to get PayCafe’s payment processing tools and resources, like attributes that protect merchants from fraud and chargebacks.


Tautachrome ARknet launches MainSt.Shopping for geo-located augmented reality storefronts. Tautachrome has announced the launching of MainSt.Shopping within the ARknet mobile platform. MainSt supplies shoppers and small businesses the power and usefulness of augmented reality together with the precision of neighborhood search using geolocation. Additionally, MainSt offers shop owners new to ecommerce simple controls for shop pickup, local delivery, and transport.

Dynamic Yield expands APIs to allow personalization suite past the web. Dynamic Yield, an experience optimization platform, has announced the expansion of its eXPerience APIs to provide brands with a higher degree of flexibility and control when implementing consistent and relevant electronic customer connections on the server-side. Dynamic Yield also offers flexible implementation options, allowing brands to deploy API-based campaigns alongside those from the client-side, or to conduct campaigns entirely through API.

Visa kicks off buy-now-pay-later pilots at the U.S. Paying in installments, or having the choice to pay in a fixed number of equal payments in the point-of-sale, is the most recent payment service provided by Visa, which will be launching pilot programs from the U.S. with partners and customers. Sellers working with Kibo Commerce will soon have the ability to provide Visa’s installments by deploying a customized app from Kibo’s market. ChargeAfter, a consumer finance platform, is the first partner to establish Visa installations in america. ChargeAfter is also working with CyberSource, Visa’s global payment management platform, to deliver installments payment capabilities to CyberSource’s sellers worldwide. These U.S. pilots extend on the recent installations deployment in Russia.

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