COVID-19 drives a transformation in the delivery model and a sustainability revolution in the security consulting space Today’s launch of “The Forrester Wave(tm), European Cybersecurity Consulting Providers Q3 2021” is today. This report features fifteen firms, which represent a mix of […]
COVID-19 drives a transformation in the delivery model and a sustainability revolution in the security consulting space
Today’s launch of “The Forrester Wave(tm), European Cybersecurity Consulting Providers Q3 2021” is today. This report features fifteen firms, which represent a mix of international security consultants and regional security pure plays. In the last 16 months, there has been a significant shift in how European security consultants market delivers value to clients. We learned this from our interactions with providers and customers during the evaluation.
- Remote delivery didn’t have much impact on client projects. I was surprised to find that very few complaints were raised. Many complaints revolved around the usual themes of price, value, overpromising and underdelivery which are all part of this market. Remote delivery has been a huge success, resulting in significant financial savings for clients and a positive environmental impact. This shift is a great opportunity to make the change permanent. Client travel is the biggest source of greenhouse gas emissions for many consulting firms.
- It will be less important to rely on “onsite” or “in-country”, consultants. __S.11__ Remote delivery was more widely used by firms in Europe and worldwide. Firms with a higher reputation could offer their clients more competitive pricing.
- It’s time for consulting firms to stop using innovation theatre. This is because it’s 2015! One of the most painful features of Forrester Wave evaluations was seeing questionable camera work by several firms trying to show physical lab spaces with machinery, IT equipment and innovation rooms/lab facilities in the middle of a pandemic. Instead of focusing on what these spaces are actually being used for, firms were focusing too much on how they got them. It’s not enough to have fancy facilities and expensive coffee. It is important for consulting firms to pay attention to how these facilities can deliver new IP and provide services that are tangible for clients. Customers should question firms about the purpose of these facilities and the tangible results they will achieve.
- Pricing models that are based on outcomes and risk sharing mechanisms should be used by security consulting firms in response to growing pressure on their margins. This study found that 60% to 90% of the work of consulting firms still uses fixed-price and time-and-materials pricing models. Many firms now use risk-sharing, outcomes-based, asset pricing, and pay as you go service models to make their services more affordable. An organization may pay for a percentage of the savings achieved by following the consultant’s advice. This is in addition to the cost of the consulting time.
Connect the Gap Between Future and Current Customer Journeys
Journey mapping is an essential activity for customer experience professionals (CX). Nearly three-quarters (or 75%) of CX teams do it according to our 2020 survey. It’s also one of the most frequently asked topics by clients. It is a popular tool to understand customers’ experiences and drive experience improvement. Journey mapping gives a comprehensive view of the interconnectedness of different departments and teams that influence customer perceptions.
It can be difficult to manage the many customer-facing issues and internal obstacles that lead to the gap between the present state and the desired customer experience. We created the Customer Journey Gap Analysis assessment to help you understand not only the customer expectations but also the organizational and cultural gaps that could prevent your vision from becoming a reality.
Gap analysis analyzes the five dimensions of deficits that must be addressed to realize the future state.
- Gap between customer perceptionsExperiences that meet customer expectations.
- Knowledge gap among decision-makersWhat and how leaders believe about customer experiences could prevent them from purchasing into the future state.
- Knowledge gap among employeesWhere employees lack the knowledge or training to provide a customer-friendly experience.
- Gap in employee enablementTechnology and process barriers can impede employees’ ability to deliver high-quality CX.
- Communication gap with customersWhether customers are able to keep their promises through communication.
You can assess each area in detail to ensure that you are ready to address the “line of visibility” issues in your experiences. This is the difference between what customers see and what happens behind the scenes that allows for experience improvement.
Forrester has created a tool that will help you navigate this process, . This tool is detailed in my recent report on gap analysis. This guide is intended to make your journey maps not only interesting explorations of customers’ experiences but also powerful tools that drive CX Transformation.
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