Consumers continue to use social media to interact with brands and find them. This means that there is a lot of pressure to keep content interesting and fresh. This holiday season, retailers need to find new ways to reach customers. Independent retailer has […]
Consumers continue to use social media to interact with brands and find them. This means that there is a lot of pressure to keep content interesting and fresh.This holiday season, retailers need to find new ways to reach customers. Independent retailer has some tricks up its sleeve that will help you do just that.
Although it is important that you post photos of your products on social media platforms such as Facebook and Instagram, boring pictures can be very distracting. Lion Brand Yarn CompanyA leading supplier of premium knit and craft yarn discovered a unique way to engage with followers and promote their product through live video and talk shows.
“We thought about what kind of authentic brand messaging and activities would we want to see during a global pandemic. That’s why we created it for our customers,” Shira Blumenthal (Lion Brand’s Yarn Company brand ambassador), who launched a daily web series within weeks of being quarantined.The Shi Show“,” on Facebook Live, which linked her directly to Lion Brand’s clientele.
The series launched March 19th with guests Vanna White, SNL star Melissa Villasenor, and UFC fighter Maurice Greene. They all shared their stories and passions for crafting with Blumenthal.Lion Brand has seen a 75% increase in ecommerce sales since the show’s launch. 25% of these are first-time customers.
Email Marketing is a great way to make a splash
Blumental claims that the company still uses email marketing instead of buying ads on social media. While this may seem like the best route to go to get noticed, Blumental said that it is not the right way to go.“Our email marketing team has been amazing and they are killing it right now.Our email marketing has a reach of more than 2 million people.
Email campaigns are an excellent way to get your message across.Average ROI of 42.1%It’s even more if marketers send five to eight emails per month.Email marketing is a great way to increase conversion rates for companies large and small.A Census of Email Marketing Industry found that some19% of revenueEmail marketing alone can be attributed to the increased number of customers.
Lion Brand Yarn Company collaborates with many different Instagram influencers who share the brand’s yarns with their followers.This is done by creating their own patterns or creations, and showing the results to their followers. They spread the brand’s quality and name to a wider audience.
That is why70% of teensTrust influencers more than celebrities. It’s obvious that influencer marketing will be big during the holidays.Retailers don’t need to spend a lot of money on influencers.In fact, a lot of influencers can be more affordable than other advertising options.
Pricing for influencers is determined by how many followers they have.A brand will pay more to have more followers.Recent reportsOn average, influencers will be charged:
Pricing for Facebook Influencers: $25 per 1000 Followers
Pricing for Instagram Influencers: $10 per 1000 Followers
Snapchat Influencer Pricing: $10 for 1000 Followers
Pricing for YouTube Influencers: $20 per 1000 Followers
Start small by starting with influencers with a few thousand followers and then work their way up to larger influencers.These creative ideas will help you get your brand out there and attract new customers, no matter how much marketing budget you have.Be creative!
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