Adobe SVP Highlights 3 Trends in Experience-Driven Commerce Every business person is trying to navigate uncertain times. Chandra, who recorded the talk at his home, shared Adobe’s vision on experience driven commerce, emphasizing the need to make every moment personal, shoppable, and […]
Every business person is trying to navigate uncertain times.
Chandra, who recorded the talk at his home, shared Adobe’s vision on experience driven commerce, emphasizing the need to make every moment personal, shoppable, and shoppable in today’s climate. CX success is dependent on integrating content and commerce.
Chandra said to viewers, “They say necessity’s the mother of invention.” The world is moving faster than our eyes can see. Online is accelerating the growth of schools, businesses, and work. Organizations must place the customer at their core in order to be successful with their transformation strategies. Although it may seem simple to create a customer service management strategy, it can be difficult to implement even in the most basic of situations.
Adobe has created a blueprint to help the industry manage customer experiences. The ” CXM Playbook” assists companies to create a custom plan to be a data-driven business.
TRENDS IN EXPERIENCE-DRIVEN SALE
Chandra identified three trends that are driving experience driven commerce. First, agility in responding customers‘ needs. He said that the moment of inspiration or need is now more important than ever. This can happen instantly or at any moment.
What does this mean for marketers? He said that it was our responsibility to understand and respond to our customers in this context and at this moment in time, so they are inspired to engage with our company.”
Chandra also highlighted the next trend, which was the omnichannel experience. Adobe is experiencing an increase in growth in online channels such as mobile, social media, and online marketplaces due to changes in workplace and social norms. According to Adobe’s Digital Economy Index, ecommerce has seen a 25% increase in the U.S., and 33% in Britain in the last two weeks.
Chandra also noted that buying journeys through online channels are not linear. People expect to interact with brands whenever and wherever it is convenient. He said that digitally native consumers are more inclined to use immersive formats and expect rich experiences to keep their attention. They expect to have the right information to make informed buying decisions.
Chandra stated that Omnichannel experiences that leverage new capabilities like 3D content and augmented reality have the most potential to change how consumers interact with brands in the near future.
Chandra also covered personalization as the third and final trend. He said that one size does not fit all when it comes to creating meaningful experiences. Customers want to feel like they are treated as individuals. Personalization is evident in everything, from online recommendations and offers to personal shoppers, to online shopping, and much more. Although personalization is not a new concept it can be extremely difficult to achieve without the right tools.
We see it time and again: Organizations who are able to lean in under difficult circumstances can use those times for innovation [and] reinvention. They come out stronger on both sides,” Chandra stated. It’s clear that stability and continuity in business are the top priorities of today. These trends and strategies can be adopted now to help you achieve incredible growth.
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