Increase online sales through strategic upselling, discounts, and bundling It is much easier to increase your revenue with existing customers than to attract new ones. Upselling at the point-of-purchase is one way to achieve this. Upselling is a key strategy to […]
Increase online sales through strategic upselling, discounts, and bundling
It is much easier to increase your revenue with existing customers than to attract new ones. Upselling at the point-of-purchase is one way to achieve this.
Upselling is a key strategy to increase eCommerce sales. Customers will be more satisfied with their shopping experience if you add value through your product and other add-ons. You may lose the sale if you try to sell more products without demonstrating their worth.
If your recommendations are relevant and useful to your customers, they will be happy to have options and will reward you with future sales.
These are the four strategies that you can use in order to increase your online sales.
- Upselling: Offer a product that is more expensive than the one your customer currently has in their cart. It is usually a newer model, or an upgraded product with more features.
- Cross-selling: Offer additional products that are related to existing products in your cart
- Product Bundling Offers a group of products or bundles at a discounted price
- Coupons: Use coupons and gift vouchers to encourage repeat purchases and customer loyalty
When should you try to upsell?
Three moments in the customer’s shopping journey are when you can offer an upsell related to their purchase.
1. During Shopping
Your customers may not have chosen a product when they shop. This is an excellent opportunity to show higher-priced products or add-ons.
Amazon has used headings like “Sponsored products associated with this item”, “Frequently purchased together”, and “Customers who also bought …”” for years to draw attention to other products.
If the products you recommend are relevant to the customer’s shopping needs, you will add value to their shopping experience.
2. They view their cart
Customers may view their cart for more than just when they are ready to buy. Customers may be interested in seeing how many items have been added to their cart, checking the total cost or verifying that all items are present. Because they are still deciding on their purchase, this is a great opportunity to offer a cross-sell or bundle.
3. During Checkout
You can offer additional services such as gift wrapping and product warranties through Checkout. You can also recommend products that will increase the perceived value and ease of purchase. By allowing customers to purchase all the accessories or batteries they require, you can serve their needs.
WooCommerce has many extensions that allow you to increase your online sales and serve customers with upsells. These extensions make it easy for eCommerce store owners to choose the best time and place to recommend products.
4. After Purchase
Although you might not consider post-purchase marketing an upsell, it can be a way of generating more revenue from existing customers or purchases.
After you have convinced someone to purchase your product and delivered what they expected, it is possible to reach out to them with offers for more purchases.
Because you have built trust with your customers , marketing to them can often be the fastest way to increase revenue. You could suggest complementary products based upon their order history, remind customers about upcoming sales, inform them about new product launches, and send coupons based on specific traits such as their birthday or anniversary.
This is why a CRM with email automation is such a powerful tool.
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7 WooCommerce Extensions for facilitating upselling
These seven WooCommerce extensions will increase your cart size and improve the shopping experience for customers.
WooCommerce comes with a coupon function that allows for you to create simple discount codes manually. Smart Coupons Extension offers additional functionality for bulk coupon creation and unique codes. Email the coupon codes quickly to thousands of customers, driving more people to your website. Bulk coupons can be used to increase sales during holidays or any other time you need them.
Smart Coupons makes it easy for you to offer gift certificates, store credit, and free shipping to customers. You can offer discounts on high-priced products, multiple credit coupons, or limited-time offers. For gift certificates and coupons, you can create stunning branded designs.
Before using Smart Coupons, make sure you enable coupons in WooCommerce.
Smart Coupons has been praised by over 10,000 people. It is simple, reliable and one of the best extensions for increasing traffic to your site, providing value to customers and driving online sales. Smart Coupons is the perfect solution for gifting, discounting, and couponing.
Learn more about how to add coupons in WooCommerce using the Coupon Administration documentation.
You can offer paid or unpaid services at checkout, which will apply to the entire order.
You can add-on products to your product using the Product Extension .
You can also add fields to your Checkout Add-Ons, such as a license number and file upload if printing services are offered. You can also add discounts or fees.
You can choose where the checkout fields should be placed on your page. It is completely customizable.
Although the customer may have everything in their shopping cart, that doesn’t mean that they won’t be open to purchasing more. Cart add-ons allow you to cross-sell or upsell other products by recommending them on the shopping cart page.
Your customer can see other options than what they have already added to their cart by adding “You might also like” descriptions and images. This could be an upgrade to a deluxe or standard model that they missed during shopping, or a related product.
Research has shown that customers who are offered product recommendations during the shopping experience increase their sales.
You can use the Cart Add-Ons extension to add your preferred items via widgets, shortcodes or directly in your theme.
Do not let this chance to increase sales pass you by.
Do you ever wish to remind your customer during checkout that something is happening, such as “Add one item for free shipping” or “If your order is placed within the next 10 minutes, you product will ship today?”
Cart Notices extensions make it easy to add any number of messages in your cart or anywhere else that you can use shortcodes. Your sales will rise if you use short notes to encourage your customers to buy now or spend more.
You can create five types of notices with Cart Notices
- Current order amount
- Check out the products in your cart
- Categories in the cart
You can specify minimum and maximum quantities, product triggers, active day and deadline hours.
If your customer has $88 worth items in their shopping cart, a notice may appear telling them that they can get free shipping if $100 is spent.
You can also hide notices when a product is in your cart. If a customer has a particular accessory and you offer a discount, they will already have the product in their cart. If you set “hide notification”, no notice will be displayed. The notice will remind them about the discount when they remove the product.
Cross-selling is possible by recommending products that have messages and include a button for customers to take action.
Cart notices can be a great way of increasing sales. They give customers an incentive to spend more, but still feel like they have a deal.
Chaining products allows you to link additional products with the main product, and then display them all together on one page. This is made easy by the Chained Products extension. For super-low prices, you can combine chained items with add-ons or gifts to get extras.
The extension allows you to price each product individually and also a bundled price, so that your customer can either buy all of them or choose which ones they want.
Chained Products allows you to add recommended products, “Works great together with”, or buy one, get one deals. It will allow you to manage your inventory, digital downloads, and store credit offers.
Chained Products is a great way to gift customers products that are related to their purchases.
Chained Products Extension is another way to increase revenue and provide value to customers.
One of the best ways of increasing eCommerce sales is to sell a bundle of products at a discount price. You can use the Product Bundles extension to create product bundles, unassembled or assembled products, and kits.
You can also add optional items to the extension and create pick-and mix packages. You can also combine parts to make complete products.
You can customize the cost of shipping and packaging, as well as offer bulk discounts.
Are you a fan of Amazon’s product recommendation design? The Recommendation engine extension can help you replicate these features in your WooCommerce store. This extension allows you to see product descriptions and visuals, and also includes a button for customers to take action.
Recommendation Engine has three types of view modules.
- Other customers have also seen the products.
- Many products are purchased by the same user in one shopping session or over a long period of time.
- It is common to buy products together. This will allow you to show accessories and other add-ons, and then bundle them together.
To display your recommendations, you can choose from two types of widgets. The WooCommerce Recommended Products widget displays related products as well as their purchase history. The WooCommerce Purchased Product widget shows the products that were purchased together.
Pictures can be used to show product recommendations and increase sales.
Consider HubSpot CMS when following up on customers or recent orders. You can build personalized emails using the drag-and-drop email builder based on customer order history. You might highlight a sale if they have purchased fishing gear. What about a candle? Promote your next sale of scented candles or suggest new scents.
HubSpot CRM can be used to create social media ads and reduce abandoned carts. It also allows you to organize data to make better business decisions. Personalizing offers and messages is a great way of increasing their impact. Find out more about the HubSpot extension for WooCommerce.