With the holidays around the corner, it is time to navigate the new ecommerce publications. I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects” and chose the “Business & Investing” sub-category. From there, I picked”Industries & Professions,” […]
I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects” and chose the “Business & Investing” sub-category. From there, I picked”Industries & Professions,” and chose”E-commerce.” I then handpicked titles from this category, according to customer ratings compared to ecommerce.
New Ecommerce Books
With Their Permission: How the 21st Century Will Be Made, Not Managed by Alexis Ohanian
Without Their Permission.
Co-founder of Reddit.com, Alexis Ohanian shares his thoughts, hints, and even his own doodles about harnessing the power of the internet once and for all. This book is his personal guidebook on how aspiring entrepreneurs can follow in his footsteps. Kindle $11.04; Hardcover $16.82.
Epic Content Marketing.
Joe Pulizzi explains how to draw prospects and clients by creating content and information they actually want. This book takes you step by step through the process of creating stories that inform, entertain, and induce clients to behave — without really telling them to. Kindle $11.99; Hardcover $15.75.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Jab, Jab, Jab, Right Hook.
Gary Vaynerchuk shares hard-won ideas for the best way best to connect with customers and beat the competition. While communication is still key, context matters more than ever. It’s not only about developing high-quality articles, but creating high-quality articles perfectly adapted to particular social networking platforms and mobile devices. Kindle $15.29; Hardcover $17.99.
Producers: The New Industrial Revolution by Chris Anderson
Former Wired magazine editor, and bestselling writer, Chris Anderson takes you on the front lines of a new industrial revolution as today’s entrepreneurs, using open source layout and 3-D printing, bring production to the desktop. In an age of custom-fabricated, do-it-yourself product design and production, the collective potential of a million garage tinkerers and fans is going to be unleashed, forcing a resurgence of American production. Kindle $11.84; Paperback $12.91; Hardcover $17.59.
A/B Testing: The Most Effective Way to Turn Clicks Into Customers by Dan Siroker and Pete Koomen
Composed by Optimizely.com co-founders Dan Siroker and Pete Koomen, A/B Testing outlines a simple method to test a number of distinct versions of a webpage with live traffic, and then gauge the effect each variant has on traffic. Using A/B testing it is possible to determine the very best way to improve conversion rate. Kindle $14.99; Hardcover $17.46.
The Everything Shop: Jeff Bezos and the Age of Amazon by Brad Stone
The Everything Store.
This is the story of Amazon.com, the company that put among the first and biggest bets online and forever changed the way we store and read. Amazon.com started off delivering books through the mail, but Jeff Bezos, was not pleased with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and enchanting convenience at disruptively low prices. Kindle $10.99; Hardcover $16.80.
Ultimate Guide to Link Building.
The internet is comprised of links: links between sites, links within social networking venues, and links in email inboxes. Eric Ward shares techniques for link building via social networking platforms, blogs, partnerships, public relations, articles, and much more. This guide details various link building tools, strategies, and techniques exemplified by case studies, expert interviews, and tools. Paperback $13.71.
Your Brand, The Next Media Company.
Content is still king, and if you are a brand marketer, then you will need to begin thinking like a media company, also. This publication brings together strategic insights, operational frameworks, insights, and practical approaches for changing your brand into an extremely successful media company. Kindle $9.99; Hardcover $18.71.
The Social Media MBA in Practice.
According to interviews with media and marketing professionals, this book offers detailed examples of the social networking strategies in place at Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, Chevrolet and more. It features case studies packaged with hand-on-advice which you can put to work immediately in your organization. Hardcover $16.77.
Stir — Reaching the Fantastic Marketing Mix by Lauren Young
Stir restructures how business owners approach marketing their brand to drive company growth. Stir shows novice and accomplished entrepreneurs how to produce a product or services irreplaceable, how to budget to execute a plan, and how to integrate strategies to influence purchasing. Paperback $19.99.
Maximize Your Social.
Maximize Your Social will steer you to mastery of social networking marketing strategies, saving you from spending your advertising budget on a social networking consultant. Maximize Your Social provides a vision of what companies will need to do to make and execute their social websites road map. Kindle $11.99; Hardcover $15.88.
In Highly Recommended, Paul Rand shows how consumer recommendations in the electronic space have radically altered the way people purchase. Highly Recommended puts you on the fast track to taking charge of the dialogue about your company that is already occurring. Kindle $11.99; Hardcover $15.39.
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